Privacy Policy
Praxxeum respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how Praxxeum collects, uses, stores, shares, and protects personal information when you visit our website, contact us, book a diagnostic, enquire about our services, or interact with us.
1. Who we are
Praxxeum designs, installs, and governs revenue, AI, and operational systems for growing businesses.
For privacy-related questions, you can contact us at:
Email: info@praxxeum.com
UK Office:
86–90 Paul Street, London EC2A 4NE
South Africa Office:
The Old Foundry, 1 Sand Hill Rd, Green Point, Cape Town, 8001
Information Officer / Data Protection Contact:
[Insert name or role]
[Insert email if different from info@praxxeum.com]
2. Personal information we collect
We may collect personal information when you:
- submit a contact form;
- book a diagnostic;
- enquire about our services;
- communicate with us by email, phone, website, or social media;
- apply to become a Praxxeum partner;
- subscribe to updates or insights;
- use or browse our website.
The personal information we collect may include:
- name and surname;
- email address;
- phone number;
- company name;
- job title or role;
- country or region;
- website URL;
- information about your business, systems, needs, or enquiry;
- communication history;
- marketing preferences;
- website usage information, such as IP address, browser type, pages visited, device information, and cookie data.
We do not intentionally collect special category or sensitive personal information through our website unless you choose to provide it.
3. How we use your personal information
We use personal information to:
- respond to enquiries;
- process diagnostic bookings;
- understand your business context;
- assess whether Praxxeum is a suitable fit for your needs;
- provide services and manage client relationships;
- communicate with prospects, clients, partners, and suppliers;
- send relevant updates, insights, or marketing communications where permitted;
- improve our website, services, systems, and user experience;
- manage internal administration, reporting, and business operations;
- comply with legal, regulatory, tax, accounting, and security obligations.
4. Lawful basis for processing
Depending on your location and the context, we process personal information on one or more of the following bases:
- Consent: where you have agreed to receive certain communications or allow non-essential cookies.
- Contract: where processing is necessary to take steps before entering into a contract or to perform a contract with you.
- Legitimate interests: where we use personal information to operate, improve, and grow our business, respond to enquiries, manage relationships, or protect our services, provided your rights do not override those interests.
- Legal obligation: where we need to process information to comply with applicable law.
- Protection of rights or interests: where necessary to protect our rights, users, clients, or business.
5. Marketing communications
We may send marketing communications about Praxxeum services, insights, events, or updates where permitted by law.
You can opt out of marketing communications at any time by:
- clicking the unsubscribe link in an email, where available; or
- contacting us at info@praxxeum.com.
Even if you opt out of marketing, we may still send non-marketing communications, such as messages about an enquiry, diagnostic, service, contract, or legal matter.
6. Cookies and similar technologies
Our website may use cookies and similar technologies to:
- make the website function properly;
- improve performance and security;
- understand how visitors use the website;
- remember preferences;
- support analytics or marketing activity.
Some cookies are necessary for the website to work. Others, such as analytics or marketing cookies, should only be used where you have given consent where required by law.
You can manage cookies through your browser settings or any cookie banner/preferences tool provided on the website.
7. Who we share personal information with
We may share personal information with trusted third parties where necessary, including:
- website hosting providers;
- CRM and email systems;
- analytics providers;
- form, booking, and automation tools;
- cloud storage and business software providers;
- payment, accounting, legal, or professional advisers;
- service providers, contractors, or implementation partners;
- regulators, authorities, or law enforcement where required by law.
We do not sell personal information.
Where we use service providers, we expect them to protect personal information and process it only for authorised purposes.
8. International transfers
Praxxeum may operate across different regions, including the United Kingdom and South Africa. Some service providers or systems we use may process information in other countries.
Where personal information is transferred internationally, we aim to use appropriate safeguards as required by applicable data protection laws.
9. How long we keep personal information
We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.
Retention periods may depend on:
- the nature of the enquiry or relationship;
- whether you become a client, partner, or supplier;
- legal, accounting, tax, or regulatory requirements;
- dispute resolution or security needs;
- whether you have opted into or out of marketing communications.
When information is no longer needed, we will delete, anonymise, or securely retain it in accordance with applicable law and our internal retention practices.
10. How we protect personal information
We use reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.
These measures may include access controls, secure systems, password protection, limited internal access, and appropriate supplier controls.
No online system is completely secure, so we cannot guarantee absolute security.
11. Your privacy rights
Depending on where you are located, you may have rights to:
- access the personal information we hold about you;
- request correction of inaccurate or incomplete information;
- request deletion of your personal information;
- object to certain processing;
- restrict certain processing;
- withdraw consent where processing is based on consent;
- request portability of your information where applicable;
- complain to a data protection authority or regulator.
To exercise your rights, contact us at:
We may need to verify your identity before responding to a request.
12. Complaints
If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.
You may also have the right to complain to a relevant regulator, including:
United Kingdom:
Information Commissioner’s Office
South Africa:
Information Regulator South Africa
13. Third-party links
Our website may include links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of those third-party websites.
You should review the privacy policies of any third-party websites you visit.
14. Children’s privacy
Our website and services are intended for business users and are not directed at children. We do not knowingly collect personal information from children.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be published on this page with a revised “Last updated” date.
Where required, we may notify you of significant changes.
16. Contact us
For questions about this Privacy Policy or how we handle personal information, contact:
Praxxeum
Email: info@praxxeum.com
UK Office:
86–90 Paul Street, London EC2A 4NE
South Africa Office:
The Old Foundry, 1 Sand Hill Rd, Green Point, Cape Town, 8001